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How Immersive Gamebox boosted utilisation across every location

Re-venue redesigned the booking flow and layered in dynamic pricing and capacity optimisation across every Immersive Gamebox venue, without replacing their existing TicketingHub setup.

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Immersive Gamebox - Experience

Running multiple venues independently meant Immersive Gamebox needed a system that could optimise pricing and capacity across every location, without manual work at each site. A booking system that simply processes reservations doesn't account for how demand differs from location to location, and it won't catch underutilised slots at scale. Boxes were filling unevenly across the estate, with no way to manage pricing and capacity centrally.

Project Details

Venue type: Immersive entertainment
Booking integration: TicketingHub
Other integrations: Adyen

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The Re-venue Approach

Multi-location management

Pricing and availability are optimised independently per venue, so no single location is over- or under-utilised while another sits idle.

Dynamic pricing

Rates adjust automatically based on demand, capturing peak-period value without anyone needing to review pricing manually.

Streamlined booking flow

A faster, simpler journey from game selection to group coordination reduces drop-off at the point of booking.

Results

Each location runs its own pricing and capacity strategy, with fuller boxes and stronger utilisation.

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Insights for competitive socialising operators

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