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Privacy Policy

Effective Date: 1 April 2026
Last Updated: 15 May 2026

Who we are

Nimativ Limited (trading as Re-venue) is an AI-powered revenue optimisation platform for entertainment and hospitality venues.

Company details:

  • Registered company: Nimativ Limited
  • Trading name: Re-venue
  • Company number: 14898210
  • Registered address: 47 Gillingham Street, London, SW1V 1HS
  • Data protection contact: privacy@re-venue.ai
  • Website: www.re-venue.ai

This Privacy Policy explains how we collect, use, and protect information when you:

  • Use our platform as a venue operator
  • Visit our website
  • Interact with our services

For detailed information about our subprocessors, security measures, and data processing practices, see our Data Processing page.

Information we collect

Information from venue operators (our customers)

When you sign up for Re-venue, we collect:

  • Business name and contact details
  • Your name, email address, and phone number
  • Job title and role
  • Billing and payment information
  • Company registration details

Booking data from your customers (end users)

When integrated with your booking platform, we process:

  • Booking timestamps and dates
  • Transaction values
  • Venue location
  • Party size
  • Customer name, email address, and phone number where provided through the booking flow
  • Booking patterns and analytics data
  • Device and session information

Important: Re-venue processes this data to deliver the platform services and retains it in accordance with our data retention schedule. Payment card details are processed directly by your booking platform's payment processor. Re-venue never handles or stores payment card information.

Technical and usage data

We automatically collect:

  • IP addresses
  • Browser type and version
  • Device information
  • Platform usage analytics
  • Feature engagement metrics
  • Performance and error logs

Communications

We keep records of:

  • Support tickets and correspondence
  • Feedback and feature requests (via Jira Service Desk)
  • Sales and onboarding communications

How we use your information

To provide our services

  • Process your subscription and billing
  • Provide access to the Re-venue platform
  • Generate revenue optimisation insights and recommendations using our Demand Index algorithm
  • Deliver dynamic pricing and capacity management tools
  • Provide customer support
  • Maintain platform security and performance

To improve our services

  • Analyse platform usage to improve features
  • Develop new AI models and optimisation algorithms
  • Conduct product research and testing
  • Generate anonymised industry benchmarks
  • Improve user experience and interface design

Marketing and communications

  • Send product updates and feature announcements (legitimate interest)
  • Share industry insights and best practices (legitimate interest)
  • Send marketing communications about our services (consent - you can opt out)
  • Conduct customer satisfaction surveys (legitimate interest)

Legal compliance (legal basis: legal obligation)

  • Comply with tax and accounting requirements
  • Respond to legal requests and court orders
  • Prevent fraud and abuse
  • Enforce our Terms of Service

How we share information

We do not sell your data

We never sell personal information to third parties.

Service providers

We share data with trusted service providers who help us operate our platform:

Infrastructure:

  • Amazon Web Services (cloud hosting, compute, storage, networking)

Analytics, monitoring and observability:

  • Datadog (application performance monitoring, log management)
  • PostHog (product analytics, session analytics, feature flags)
  • Google Analytics (anonymised web analytics)

Business services:

  • HubSpot (email marketing and CRM)
  • Google Workspace (internal business communications)
  • Jira Service Desk (customer support and bug tracking)

All service providers are bound by data processing agreements and can only use data to provide services to us. For a complete list of subprocessors that process client personal data, including the data they handle, their locations, and applicable transfer mechanisms, see our Data Processing page.

Business integrations

With your permission, we integrate with booking platforms including, but not limited to:

  • ROLLER
  • TicketingHub
  • SevenRooms
  • Smeetz
  • BookedIt

These platforms act as separate controllers or processors under your own agreement with them. Data flows between these platforms and Re-venue are governed by API agreements. For more detail on how client-directed integrations are handled, see our Data Processing page.

Aggregated industry benchmarks

We may share anonymised, aggregated insights with:

  • Industry publications
  • Venue operators (as platform features)
  • Research organisations

This data cannot identify individual venues or end users.

Legal requirements

We may disclose information when required by law or to:

  • Comply with legal processes
  • Protect our rights and property
  • Prevent fraud or security threats
  • Protect the safety of our users

Business transfers

If Re-venue is acquired or merged, your information may be transferred to the new owner, subject to this Privacy Policy.

International data transfers

Primary storage location

All application data is hosted within the United Kingdom and European Economic Area (AWS London eu-west-2 and Ireland eu-west-1 regions). No client personal data is stored outside the UK/EEA at the infrastructure level.

Third-country transfers

Certain service providers (Datadog, PostHog, Google Analytics) process data in the United States. When personal data is transferred outside the UK/EEA, we ensure appropriate safeguards through:

  • UK International Data Transfer Agreement (UK IDTA)
  • UK Addendum to the EU Standard Contractual Clauses
  • EU Standard Contractual Clauses (SCCs)
  • Adequacy decisions where applicable

The specific transfer mechanism applicable to each subprocessor is listed on our Data Processing page.

Data retention

We retain information for the following periods:

Data type Retention period
Active customer account data Duration of subscription + 30 days
Billing and transaction records 7 years (legal requirement)
Granular booking data Aggregated into summaries after 90 days; granular records deleted after aggregation
Aggregated venue analytics Up to 3 years to support model accuracy, then anonymised or deleted
Anonymised benchmarks Indefinitely
Audit logs Up to 7 years
Support communications 3 years
Marketing consent records Until withdrawn + 3 years


When you close your account, we delete your personal data within 30 days, except where we have legal obligations to retain it. Backups are purged on standard rotation cycles not exceeding 90 days.

For full details, see our Data Processing page.

Your rights

If you're a venue operator (our customer)

You have the right to:

  • Access your personal data
  • Rectify inaccurate information
  • Erase your data (subject to legal obligations)
  • Restrict processing
  • Data portability - receive your data in a portable format
  • Object to processing based on legitimate interests
  • Withdraw consent for marketing

How to exercise rights: Email privacy@re-venue.ai

If you're an end user (booking customer)

Re-venue acts as a data processor for venue operators. If you have questions about how your booking data is used:

  • Contact the venue directly in the first instance
  • If unresolved, contact us at privacy@re-venue.ai

Response timeline

We respond to rights requests within 30 days (or up to 3 months for complex requests).

Complaints

You can lodge a complaint with:

UK Information Commissioner's Office (ICO)

  • Website: ico.org.uk
  • Phone: 0303 123 1113
  • Address: Wycliffe House, Water Lane, Wilmslow, SK9 5AF

EU supervisory authorities (if you're in the EU)

Security measures

We protect your data through:

Technical measures

  • Encryption in transit (TLS 1.2+)
  • Encryption at rest (AES-256)
  • Secure authentication (MFA available)
  • Regular security testing
  • Intrusion detection and monitoring
  • Secure software development practices

Organisational measures

  • Access controls (least privilege principle)
  • Background checks for staff
  • Data protection training
  • Confidentiality agreements
  • Incident response procedures
  • Regular security audits

Data breach notification

If a data breach occurs, we will:

  • Notify affected customers within 48 hours
  • Notify the ICO within 72 hours (if required)
  • Notify end users if high risk to their rights

Cookies and tracking

Website cookies

Our website uses cookies for:

  • Essential cookies - platform functionality (no consent required)
  • Analytics cookies - usage statistics (consent required)

You can manage cookie preferences in our cookie banner.

For full details, see our Cookie Policy.

Platform analytics

The Re-venue platform collects usage analytics to improve performance. This does not require cookies as you're authenticated.

Children's privacy

Re-venue is a B2B platform not directed at children under 18. We do not knowingly collect personal information from children.

Changes to this policy

We may update this Privacy Policy to reflect:

  • Legal or regulatory changes
  • New features or services
  • Industry best practices

Notification of changes

  • Significant changes: Email notification 30 days before
  • Minor changes: Updated "Last Updated" date
  • You can always find the current version at www.re-venue.ai/privacy-policy

Contact us

Data protection queries:
Email: privacy@re-venue.ai
Post: Data Protection Officer, Nimativ Limited, 47 Gillingham Street, London, SW1V 1HS

General enquiries:
Email: hello@re-venue.ai
Website: www.re-venue.ai

Sales:
Email: sales@re-venue.ai

This Privacy Policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the EU General Data Protection Regulation (EU GDPR).