---
title: How Re-venue works | The Demand Index explained
description: Re-venue works alongside your booking system, scoring every slot with the Demand Index and syncing price, rule and flow changes back. Live in around four weeks.
image: https://re-venue.ai/hubfs/re-venue-homepage-social-2400x1254.png
---
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# How Re-venue works
Re-venue sits alongside your booking system. It reads every booking, scores every slot with the Demand Index, then sends price, rule and flow changes straight back. Your team keeps the system they know. Your slots move towards 10.
Bookings Changes
Your Booking System
SevenRoomsROLLERTicketingHubDesignMyNightSmeetzOther
Live bookings
Updated by Re-venue
Stays in place. Nothing to migrate.
↓ Bookings in↑ Changes back
Re-venue Analysing
Signals
Demand Index Below **–** Optimal **–** Above **–**
Tools
Maximum Yield +£300
Revenue
£1,980
Illustrative example of one weekend's slots once Re-venue is live.
## Score, act, prove
### Score
Every bookable slot gets a Demand Index score, updated as bookings, prices and demand signals change.
### Act
Slots that are off target trigger the right tool: a price change, a capacity rule or a nudge in the booking flow. You set the limits.
### Prove
Every change is logged against the slot's bookings and revenue, so you can see what moved and why.
## What is the Demand Index?
The Demand Index is Re-venue's score for every bookable slot. It runs from 0 to 10, with room above 10 for slots where demand outstrips what you're charging.
01010+
- **Below 10.** You need more bookings.
- **10.** Optimal revenue for that slot.
- **Above 10.** You're leaving money on the table.
It's calculated from your own booking data and live signals: utilisation, booking momentum, pricing, seasonality and school holidays, and lead time. Weather is coming soon.
Worked example
### Saturday 7pm
A week out, the slot is 91% full, bookings are arriving faster than usual and the price is £33. The Demand Index reads 12.4: it will sell out whatever you do, so you're leaving money on the table.
Re-venue raises the price to £38, inside the limits you've set, and holds the remaining space for groups of four or more. The slot settles at 10.
12.4→10.0
## Works with your booking system
Re-venue is integrated with the booking platforms leisure operators already use. Nothing to migrate and no new system for your team to learn.
### Reads
Bookings, availability and pricing, both historic and live.
### Writes back
Price changes, capacity rules and booking flow updates go live through your platform.
### Stays in place
Your booking system remains your system of record. Your team works the way it does today.
[](https://re-venue.ai/partners?hsLang=en)
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## Live in around four weeks
### Connect
We connect Re-venue to your booking system and you complete a ten-minute questionnaire about your venues, products and pricing limits.
### Learn
Re-venue reads your booking history and tracks utilisation slot by slot. This is what the Demand Index builds from.
### Go live
Scores and tools switch on, with a named account manager to take you through every change.
### Refine
Re-venue keeps adjusting as demand shifts, and we review the results with you regularly.
## Questions operators ask
Does Re-venue replace my booking system?
No. Re-venue sits on top of the booking platform you already use. Your team keeps the same system, the same workflows and the same reporting. We add the revenue layer: the Demand Index, dynamic pricing, capacity rules and a booking flow your customers see. Bookings still land in your system as normal.
Which booking platforms does Re-venue work with?
ROLLER, SevenRooms, TicketingHub, Smeetz and DesignMyNight. If you’re on something else, get in touch. We add integrations based on what operators ask for.
What is the Demand Index?
A score for every bookable slot in your calendar. 10 means the slot is earning what it should. Above 10, demand is outstripping your price and you’re leaving money on the table. Below 10, there’s capacity that the right price, offer or nudge could fill. It’s calculated from your utilisation, pricing, booking momentum and outside factors like school holidays and weather.
What data does Re-venue use?
Your booking history, live bookings, availability and pricing from your booking system, plus demand signals such as seasonality, school holidays and how far ahead people are booking. Weather data is coming soon.
Who controls the prices?
You do. You set a floor and a ceiling for each product, and prices only move within that range. You can decline any recommendation, and pause dynamic pricing for events or fixed-price dates.
Will dynamic pricing put customers off?
Not when it’s done in small steps. Re-venue adjusts within the range you set, so customers see fair, believable prices rather than surge pricing. Quiet slots often get better value, which brings in bookings you weren’t getting before.
How long does it take to go live?
Most venues are live within four weeks. You start with a ten-minute onboarding questionnaire. Your account manager then builds your custom booking flows, sets up your Demand Index and tailors the platform to how your venue works, walking you through it all before anything goes live. Your first scores and recommendations follow within days.
How is Re-venue priced?
Re-venue charges a percentage commission on the total booking revenue it processes, so what you pay moves with your trading. We'll take you through the detail on a call.
What results can we expect?
Our target is 15-30% more revenue from the bookings and traffic you already have. Where you land depends on how much demand you turn away at peak and how much room your quieter slots have to grow.
## See exactly how much revenue you're missing
We'll analyse your booking data, show you specific opportunities, and demonstrate how Re-venue captures them.
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[Optimisation Handbook](https://re-venue.ai/competitive-socialising-cro-handbook?hsLang=en)
[Revenue Opportunity Calculator](https://re-venue.ai/opportunity-calculator?hsLang=en)
[UK Leisure Demand Calendar](https://re-venue.ai/uk-leisure-demand-calendar-26?hsLang=en)
[Partners](https://re-venue.ai/partners?hsLang=en)
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© Re-venue is a trading name of Nimativ Limited. All rights reserved. Company Number 14898210.
[](https://iaapa.org/) [](https://www.gamechangers.org.uk/)
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