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How Toca Social captured more revenue from every booking

Re-venue optimised Toca Social's booking flow and layered in dynamic pricing and upselling, without replacing their existing SevenRooms setup.

Toca Social experience

Toca Social's booking platform handled reservations efficiently, but it wasn't built to maximise the value of each one. Peak slots, group sizes and upsell moments were being left on the table, because the system was designed to process bookings, not optimise them. Customers could book easily enough, but nothing in the journey was working to capture the revenue sitting behind each transaction.

Project Details

Venue type: Competitive socialising
Booking integration: SevenRooms
Other integrations: Bókun

The Re-venue Approach

Booking flow redesign

We removed friction from the reservation journey, so more visitors complete a booking rather than dropping off partway through.

Dynamic pricing

Rates adjust automatically based on demand, capturing peak-period value without anyone needing to review pricing manually.

Upsell nudges

Relevant add-ons surface at the right moment in the journey, lifting average order value without disrupting the booking experience.

Results

Conversions increased by 20% within the first month.

Insights for competitive socialising operators